services.amazon.comSell on Amazon | Build Your Ecommerce Business

Get over $50K in potential incentives when you start selling with Amazon. Learn how English Log in Back Start Back Start How to sell on Amazon Sell products online Build an online store Launch your brand Amazon selling programs Grow Back Grow Fulfillment by Amazon International ecommerce Advertise your products Apps, services, and tools Case studies Learn Back Learn Seller University Ecommerce business guide Inventory management Ecommerce Fulfillment What is ecommerce? What is dropshipping? How to sell books Pricing Back Pricing Standard selling fees Compare selling plans Product category fees Revenue Calculator Blog Back Blog Selling Partner Blog Announcements Getting started Grow your business Seller stories Sign up ✕ Select your preferred language English - US Español - US 中文 - CN Sell with the fastest-growing and preferred acquisition channel 1 Sign up Get 10% back on your first $50,000 in branded sales $39.99 a month + selling fees More than 70% of Amazon sellers generate their first sale in less than 60 days. 2 New Seller Incentives Get started with $50,000 in incentives Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives. 10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000 $100 off shipments into the Amazon fulfillment network using the Amazon Partnered Carrier program Free storage and customer returns with auto-enrollment in the FBA New Selection program $50 credit to create Sponsored Products or Sponsored Brands ads See all incentives How to sell with Amazon Our newly revised beginner’s guide provides an overview of how to create a selling account, list products, fulfill customer orders, and more. Learn how to succeed with Amazon—whether you’re new to online retail or just new to the Amazon store. Read the beginner’s guide "I’ve actually been really impressed—and kind of surprised, quite frankly—at how much Amazon has helped us build the brand; not just on Amazon, but outside of Amazon." Matt McCauley Co-Founder 74 % of Amazon Customers use Amazon to discover new products or brands 500 K brands are in Brand Registry, unlocking our powerful tools Recommendations for your business Whether you’re new to Amazon or have been selling for years, answer three questions and we’ll suggest the right resources for your business. Question 1 of 3 Do you have an Amazon selling account? Yes No Your brand + Amazon Your business at scale Your brand experienced Your success supported Case studies Get 10% back on your first $50,000 in branded sales. Learn how Your business at scale Amazon customers buy roughly 7,400 products per minute from U.S. sellers. Build, grow, and scale your brand with our innovative toolkit: world-class logistics, a proven customer experience, rich data insights, and cutting-edge advertising & marketing solutions. This is your path toward profitability. Explore pricing Watch video When we launched on Amazon, I had expectations that Amazon would be about 10% to 20% of our total business. Within the first six months, it was 50%. It just exploded. And it really changed the way I thought about the future of our business.” Dee Murthy Co-Founder On average, sellers see a 20–25% increase in sales after adopting FBA. Outsource your logistics With Fulfillment by Amazon (FBA) , you store products in our fulfillment centers, and we pick, pack, ship, and deliver to customers while handling returns and customer service. New sellers can also enjoy credits for shipments into our fulfillment network as part of New Seller Incentives . Learn more Advertise with Amazon Get discovered, increase sales, and control costs with Amazon Ads . Use cost-per-click (CPC) campaigns to showcase your products and brand, or try formats like video, audio, and devices ads. You control your bids and budget, which means you never have to overspend. Learn more Sell more with the New Seller Guide The New Seller Guide is a set of brand, logistics, pricing, and promotional services that we recommend to sellers who are just getting started with Amazon. Sellers who adopt these services can take advantage of over $50,000 in New Seller Incentives. Learn more Your brand experienced Connect your brand to millions of customers. Control the experience from discovery to your dedicated storefront, and from your product pages to their inboxes— Amazon customers following a brand spend more than double that of non-followers. Communicate your core values, build loyal relationships, and ignite your brand experience. Explore brand tools Watch video "We found that the tools, the features, everything that we can do within the branded storefront can mimic what we’re doing on our website." Susan Petersen Chairwomen & Chief Brand Officer Customers who follow a brand on Amazon spend 2X more than non-followers. Your dedicated storefront Showcase your brand and products in a multipage, immersive shopping experience with Amazon Stores . Curate content to inspire, educate, and help customers discover your brand, and get insights into related sales, visits, page views, and traffic sources. Learn more Optimize your brand content Showcase your brand and product features on Amazon product pages, and run A/B tests to optimize your content for conversion using Manage Your Experiments . Over the last year, thousands of sellers have used the tool to maximize product listings. Learn more Inform your strategy Make informed, strategic decisions about your product portfolio, marketing, and advertising activities with valuable insights from Brand Analytics . Over the last year, more than 500,000 sellers have used this tool to accelerate the growth of their brands. Learn more Your success supported Protect your brand and IP with powerful tools to defend against counterfeits and fraud, plus get critical performance metrics to monitor customer sentiment and ensure a top-tier, always-on brand experience. Get started with 1:1 onboarding support for insights to help you take your business to the next level. Protect your brand Watch video "The automated protections and the self-service removal of counterfeit products, is a significant development that will help ensure our customers receive authentic Vera Bradley products from Amazon." Mark Dely Chief Legal & Administrator Officer Over 500,000 brands worldwide are enrolled in Brand Registry. Register your brand Unlock a suite of tools designed to help you manage your brand and create a better customer experience, including automated protection and powerful search tools to find and report violations. Learn more Get a helping hand All new sellers in the U.S. now qualify for 12 free months of 1:1 onboarding support from our account managers. Or, add a designated account manager to help you scale your business with Strategic Account Services (SAS) Core. Learn more Scale with apps and services Service Partner Network now offers more than 6,200 Amazon-vetted service providers and apps which are used by more than 1 million sellers worldwide to help sellers build, manage, automate, and scale their business. Learn more Brand case studies Case study Freshly Picked Freshly Picked sells high-end shoes and accessories for babies, children and their moms to help make life a little more fun, colorful and easier. Case study Hope & Henry Hope & Henry sells beautiful, high-quality, and affordable clothing using organic cotton and sharing profits with the women and men who sew them. Case study New Republic New Republic sells refined styles of men’s footwear and accessories that incorporate unexpected twists on memorable classics at affordable prices. Go mobile Use the free Amazon Seller app The Amazon Seller app is packed with features to help you manage and grow your ecommerce business wherever you are. It gives you the freedom to take care of business details right from your phone or tablet. Learn more about the Amazon Seller app Resources for new sellers Beginner’s Guide Get a quick...